After dealing with lagging sales for over five years, it occurred to me that we needed to do something to improve the visibility of our business. We started focusing carefully on marketing, including making our web presence more prominent. We analyzed our demographics, and we worked with a marketing company to make our online content more relevant. The difference was amazing. Within about six months, our company was enjoying a higher customer count and more online traffic. The purpose of this blog is to help you to see how important marketing is, and why every business owner should invest in marketing materials and services.
6 May 2019
Opening a new buffet restaurant in a big city can be a major challenge even if your food is great. Once the novelty of being new wears off, your customers may start to wane. Thankfully, you can increase the number of people with a high-quality direct mail marketing campaign. Restaurant Marketing is a Unique Challenge Buffets often have a heavy appeal to certain types of people but often come with a bad reputation.
27 April 2019
You do everything you can to effectively market your business, and you want to know that your marketing budget is being spent in the right places. One area of advertising you shouldn't overlook is audience-targeted TV advertising. These ads are more powerful than traditional TV advertising because they are targeted right at your target audience. Here are three of the biggest benefits of this unique form of advertising: Audience-Targeted TV Advertising is Based on Data
23 February 2019
If you currently work as a CPA, you should focus on staying in touch with your clientele by sending out newsletters via email. These newsletters can include important accounting and financial information that these individuals may find useful. Having people subscribe to your newsletter and receive a message from you at least once a week is a great way to market yourself and the various services that you provide. However, if you are not sure how to run a successful email marketing campaign, you should find a CPA email newsletter provider.
23 January 2019
Are you having trouble growing your business or getting your message out? If so, it might be a time to look at your current strategy when it comes to public relations and marketing. If you don't have anyone within your company who can fit this role, that's OK. Reaching out to an external company that offers strategic communications support could be just what your business needs to reach the next level.
15 August 2018
There was a time when marketing was as simple as buying an ad in the newspaper or even on the radio. Those days are long gone. Today as a small business owner, you have a wide range of avenues through which to reach new customers. Perhaps one of the most effective is social media, because it has such a massive audience that can be leveraged at little cost. Of course, social media can be complicated and a bit overwhelming, especially if you're not experienced.